February 9th, 2010 by Matt
SiteInspire.net has given IDa a little shout out for our website design! It’s pretty cool to be honored with the likes of some heavy weights and favorites, most noteably Pew Center for Arts & Heritage, Nike’s Jumpman, Ork Posters, Chicago University and Dyson. We were filed under: Style, Minimal, Typographic, Corporate, Type, Agency/Consultancy, Design. Seems about right… thanks SiteInspire!
January 8th, 2010 by Michelle
Being that this year seemed to be a tough year for everyone overall, we thought a heartfelt gift of holiday cheer was in order. This sampler was produced completely in-house, right down to the craft brews! Matt, our in house brewmaster whipped up a batch of a HolIDAy BREW-HAHA and a cIDAr Full O’CHEER, while Michelle designed the promotional packaging.
Here’s a little info about our craft brews:
BREW-HAHA
Brewed with high-quality American malts and Belgian candy sugars, this dark holiday beer is balanced by aromatic Willamette and Cluster hops for a slightly sweet, warm and intense ale experience. We like to keep it interesting though, so with the addition of spices such as cinnamon, cloves, and fresh tangerine zest combined with natural hints of apple, clover honey and pear, this Holiday Brew-haha really envigorates your senses!
FULL O’CHEER
Sourced from a local Pennsylvanian apple orchard, this organic hard cider delivers a crisp and dry, champaigne-like experience that’s hard to beat! We’ve combined the essence and taste of warm fall apples with fresh vanilla and brown sugar to bring you a beverage that will surely bring in the new year in with a renewed sense of excitement and cheer!
We like to think we added some extra cheer to this holiday season.
August 20th, 2009 by Michelle
We recently completed print collateral for I Do Wedding Consulting. We’re thrilled with the outcome and so is our client! We’ll be launching her new website in early September so check back soon!
July 16th, 2009 by Matt
As we all know, squeezing content out of a client or in-house team can be a grueling experience, especially if the content needs to be created for an updated brand. It’s no one person’s fault, it’s just that the project team needs to be guided to the right content. Web content in particular is quite difficult to keep consistent, straighforward, and clear - enter content templates. I first read about content templates from ALA’s article and I have to say, they seem like a good workflow process. Wouldn’t it be nice to hand off a template stack to your writer / content experts and have them understand exactly what you need from the copy? No meandering, no filler - just clear goal-oriented copy that ultimately enhances your understanding of the project and thus helps end-users understand it too.
It’s something we here at IDa will certainly look into; why not have a roadmap for content as well as design? I’ll let you know how it turns out :)
July 2nd, 2009 by Michelle
I was very inspired when I read this blog post. It’s not surprising to find out that the author is from Europe. Caroline Amand is the Senior Director of Brand Strategy at Landor’s Paris office and has a brilliant theory on walking and how it can positively affect your energy and stress levels – and even help you on your quest to find that perfect creative solution. The next time I hit a creative road block, I think I might just take a walk.
May 12th, 2009 by Matt
Meet the Union, Philadelphia’s new professional soccer team! Brand New has a special piece on the new branding Philly and the Silverman Group did for their upcoming entry into the MLS ranks - the 16th team to be added. I’m glad to see, as mentioned in the article, that the new soccer crest didn’t have a cliche approach like the Liberty Bell, Rocky, or (ugh) a chesesteak. Instead they took the smart road and steeped it in history and meaning - a great exercise in giving a brand meaning and a direction to focus future design towards. Go Union!
May 3rd, 2009 by Michelle
We’re excited to have helped Sequoia Medley of Art + Bars with her new venture that aims to help bring artist together with alternate gallery spaces. We developed a logo and business card and check back for future posts as we develop her new website.
April 27th, 2009 by Michelle
We’ve recently been hired by I DO Wedding Consulting to design new print material. I DO provides engaged couples with guidance, experience, and expertise during the wedding planning process so their clients can have the wedding they desire and enjoy it too!
Check back soon for future posts about the project!
April 24th, 2009 by Matt
I thought that the scene from American Psycho about the business cards was an 80’s power play thing, apparently it’s still a prevalent attitude that expensive is equal to quality.
April 14th, 2009 by Matt
AllFreelance.com has made a great list of examples for business card ideas. Some are really cool and interactive, and others are just really well designed. Check it out