‘IDa’s are everywhere…

Meet the Union, Philadelphia’s new professional soccer team! Brand New has a special piece on the new branding Philly and the Silverman Group did for their upcoming entry into the MLS ranks - the 16th team to be added. I’m glad to see, as mentioned in the article, that the new soccer crest didn’t have a cliche approach like the Liberty Bell, Rocky, or (ugh) a chesesteak. Instead they took the smart road and steeped it in history and meaning - a great exercise in giving a brand meaning and a direction to focus future design towards. Go Union!

Read all about the Philadelphia Union’s branding

We’re excited to have helped Sequoia Medley of Art + Bars with her new venture that aims to help bring artist together with alternate gallery spaces. We developed a logo and business card and check back for future posts as we develop her new website.