Meet the Union, Philadelphia’s new professional soccer team! Brand New has a special piece on the new branding Philly and the Silverman Group did for their upcoming entry into the MLS ranks - the 16th team to be added. I’m glad to see, as mentioned in the article, that the new soccer crest didn’t have a cliche approach like the Liberty Bell, Rocky, or (ugh) a chesesteak. Instead they took the smart road and steeped it in history and meaning - a great exercise in giving a brand meaning and a direction to focus future design towards. Go Union!