As we all know, squeezing content out of a client or in-house team can be a grueling experience, especially if the content needs to be created for an updated brand. It’s no one person’s fault, it’s just that the project team needs to be guided to the right content. Web content in particular is quite difficult to keep consistent, straighforward, and clear - enter content templates. I first read about content templates from ALA’s article and I have to say, they seem like a good workflow process. Wouldn’t it be nice to hand off a template stack to your writer / content experts and have them understand exactly what you need from the copy? No meandering, no filler - just clear goal-oriented copy that ultimately enhances your understanding of the project and thus helps end-users understand it too.
It’s something we here at IDa will certainly look into; why not have a roadmap for content as well as design? I’ll let you know how it turns out :)